2021 - Masked For Work

Social Media Stories

I created sets of Instagram and Facebook stories at Masked For Work to correspond with a social media post published the same day. Each story consists of
4-5 rectangular images displayed for just 24 hours, evoking a regular presence on MFW's social media channels.

Story sets highlighted various holidays and popular seasonal themes, and would promote reading MFW's blog or visiting their website. After initial research and ideation, I created each story with Canva using company photos, stock images, icons, and design elements. I frequently checked with my manager for feedback before finalizing my designs.

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Father's Day Theme

Part of a campaign of two 5-page stories posted in the weeks leading up to Father's Day.
​A link to a sales page on the MFW website was added to the last slide.

Social Crust Cafe Theme

This 4-page story highlights a blog post about a partnership with Social Crust Cafe which advocates for mental health during the Coronavirus pandemic. Spaces are added in each slide to accommodate links to websites added when the story is published.